Top 5 Health and Fitness Apps on iOS in Europe Q1 2023

In Q1 2023, the top health and fitness apps on iOS in Europe demonstrated diverse trends in terms of downloads, revenue, and active users. Here’s a closer look at the performance of the leading apps: Strava: Run, Bike, Hike, MyFitnessPal: Calorie Counter, Flo Period & Pregnancy Tracker, Zwift: Ride and Run, and Headspace: Sleep & Meditation.

Strava: Run, Bike, Hike experienced a notable increase in weekly revenue, starting at around $519K in late December 2022 and peaking at approximately $628K in the third week of March. Weekly downloads fluctuated, with a high of about 63K in early January and a steady range around the mid-40Ks to low 50Ks towards the end of the quarter. Active users showed a slight increase from 1.54M to 1.55M by the end of March.

MyFitnessPal: Calorie Counter saw a peak in weekly revenue at around $441K at the end of January, with a gradual decline to approximately $299K by the end of March. Downloads had a significant increase early in the quarter, reaching around 99K in the second week of January, but eventually stabilized between 55K and 60K. Active users peaked at nearly 3M in early January but declined to approximately 2.59M by the end of March.

Flo Period & Pregnancy Tracker maintained a relatively stable weekly revenue, peaking at about $376K in mid-February and ending the quarter at around $250K. Downloads showed a downward trend, starting at approximately 171K in early January and stabilizing around 95K to 101K towards the end of the quarter. Active users increased from 3.67M in early January to 3.84M by the end of March.

Zwift: Ride and Run had a steady weekly revenue with a peak of approximately $357K at the end of February and a decline to around $251K by the end of March. Downloads were relatively low, starting at around 8.5K in late December and gradually decreasing to about 2.9K by the end of March. Active users followed a similar trend, decreasing from 37.9K in early January to approximately 28K by the end of March.

Headspace: Sleep & Meditation saw its weekly revenue peak at around $405K in mid-January and gradually decline to about $231K by the end of March. Downloads were highest in early January at about 27.6K, stabilizing around the mid-teens to low 20Ks towards the end of the quarter. Active users remained relatively stable, starting at 227K in late December and ending at approximately 232K by the end of March.

These insights are based on data from Sensor Tower, where more detailed information can be found.